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Described as the ‘first social media Bond movie’, Skyfall was the 23rd 007 film in the franchise, becoming the highest grossing British film of all time and makinge $1.1 Billion worldwide. The official 007 social media and digital channels played a vital role in this success, supporting brand campaigns such as Heineken and Coca-Cola whilst building unique virtual fanzones, such as the 'Skyfall Lodge’ website, home to a wealth of assets for 007 fans